Brief: Identity
Client: Glasgow School of Art
Scope: Exhibition design, Letterpress, Motion, Print.

As part of a design team, I assisted in the development of a poster and
identity for the Communication Design at Glasgow School of Art. As a way of representing illustration, photography and graphic design, the visual identity
draws inspiration from the unconvential nature of this course, achieved through challenging conventional poster design. We explored this idea through digitally warping letterpress prints, altering the type to create quirks, working within a narrow format and making use of the architecture to display the posters in an unconventional manner that would draw the eye. The poster was also displayed digitally, where typographic elements were animated to bring the identity to life.